Our responsible approach to artificial intelligence

Artificial intelligence opens up new possibilities for presenting products clearly and presenting information in an accessible way. We therefore use AI deliberately and specifically as a supportive tool – not as a substitute for human expertise, experience and responsibility.

The AI icon displayed alongside individual pieces of content indicates that artificial intelligence was involved in the creation or editing of that content.

AI labelling in the Mi-Heat online shop:    

The product information, technical specifications and specialist articles published in our online shop are created and edited by our expert e-commerce team and our experienced specialist advisers.

AI assists us, for example, with linguistic refinement, structuring and the clear presentation of content. However, this ‘AI polish’ is always carried out under human supervision.

Before any information is published, we carry out a technical review to check its plausibility and accuracy. We therefore retain full responsibility for the published content.

We take almost all the product photographs in our online shop ourselves in our own photography studio. This enables us to present our products realistically, in detail and from angles that are relevant to our customers.

Artificial intelligence is mainly used to complement our photography work. In particular, it helps us to create clear application images and illustrative installation scenarios. This enables us to better convey how a product can be used or the environment in which it is typically used.

Such illustrations are for illustrative purposes only and may differ from the actual installation scenario, environment or depiction of individual details.

For us, artificial intelligence is a useful tool that enables us to make our content clearer, more vivid and more user-friendly. However, it does not replace our expert review or our personal responsibility. Our guiding principle is therefore:

“AI may support us – but content will continue to be reviewed, assessed and published by people.”

By clearly labelling AI-supported content, we aim to provide transparency on where and in what form artificial intelligence is used in our online shop.